Specifications
| Publisher | Johns Hopkins University Press |
| ISBN 13 | 9781421425740 |
| ISBN 10 | 1421425742 |
| Book Subtitle | How Marketing Works Underground to Influence Nurses |
| Book Description | Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before |
| About the Author | John Wall, a former journalist, spent 23 years as a higher education public relations specialist at Penn State University and Juniata College. |
| Language | English |
| Author | John Wall |
| Publication Date | 15 Aug 2018 |
| Number of Pages | 344 |
Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design hardcover english - 15 Aug 2018
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