Publisher | Pearson Higher Education |
ISBN 13 | 9781292040899 |
ISBN 10 | 1292040890 |
Book Description | As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies. |
Language | English |
Author | Diane Martin |
Publication Date | 2013 |
Number of Pages | 256 |
Sustainable Marketing: Pearson New International Edition Paperback English by Diane Martin - 2013