Specifications
| Publisher | Random House UK |
| ISBN 13 | 9781847940322 |
| ISBN 10 | 1847940323 |
| Book Subtitle | How to Change Things When Change Is Hard |
| Book Description | Switch |
| Editorial Review | "A fantastic book" Wired "Witty and instructive" Wall Street Journal "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" BBC Focus "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" Time "A must-read" Forbes |
| About the Author | Chip and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine. They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association. |
| Language | English |
| Author | Chip Heath & Dan Heath, Dan Heath |
| Edition Number | 0 |
| Publication Date | 31/10/2011 |
| Number of Pages | 0 |
Switch paperback english - 31/10/2011
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