| Book Subtitle | How To Apply Behavioural Science For Business Success |
| Book Description | If you are in business, you are in the business of behaviour - and unless a business influences behaviour, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don't) - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway works for the BVA Nudge Unit, a global consultancy specialising in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture - to developing the world's most successful stop-smoking mobile app. |
| Editorial Review | Provides a powerful exploration of behavioural science and how it applies to the future of your business - the perfect guide for anyone who is looking to up their game in 2020 and beyond. |
| About the Author | Richard Chataway is Vice President of BVA Nudge Unit UK and founder of Communication Science Group (CSG), and one of the most experienced behavioural science practitioners in the UK. He has worked in senior strategic roles for government in Australia and the UK, and for the four largest advertising agency groups, addressing behavioural challenges as varied as getting people to stop smoking, join the armed forces, drink spirits rather than wine, prevent domestic violence, pay for university tuition, submit their taxes, buy flatpack furniture, and take public transport - to name a few. Richard is a frequent conference speaker and board member of the Association for Business Psychology, the industry body that is the home and voice of business psychology in the UK. |
| Publication Date | 18 February 2020 |
| Number of Pages | 246 |
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