Specifications
| ISBN 13 | 9781471193798 |
| ISBN 10 | 1471193799 |
| Author | Jonah Berger |
| Book Format | Paperback |
| Language | English |
| Book Description | Subject Heading Description 1: Reference Subject Heading Description 2: Other Reference/Literary Reference ISBN: 9781471193798 ISBN-10: Publisher Imprint: Simon & Schuster Ltd Contributor 1: Jonah Berger Title: Catalyst Binding Type: Paperback Content Language Code: Pages: Description: Discover the captivating world of Catalyst, a Reference that falls under the Other Reference/Literary Reference category. This Paperback-formatted gem, contributed by Jonah Berger and published by Simon & Schuster Ltd, promises an immersive experience for readers. With pages of engaging content, Catalyst explores. The language adds a unique flavor to the narrative, making it accessible to a wide audience. |
| About the Author | Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” |
| Publication Date | 2022-02-03 |
| Number of Pages | 288 |
The Catalyst
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