Publisher | Peter Lang Publishing Inc |
ISBN 13 | 9781433126062 |
ISBN 10 | 1433126060 |
Author | Joanna L. Jenkins |
Book Format | Paperback |
Language | English |
Book Subtitle | An Impending Paradigm Shift In Advertising |
About the Author | Joanna L. Jenkins (PhD, Howard University) is Assistant Professor of Strategic Communication and Advertising at Howard University. She previously taught at American University and Bowie State University. She worked in advertising and as a creative consultant before entering academia. |
Number of Pages | 198 |
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