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The Convergence Crisis: An Impending Paradigm Shift In Advertising Paperback English by Joanna L. Jenkins

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PublisherPeter Lang Publishing Inc
ISBN 139781433126062
ISBN 101433126060
AuthorJoanna L. Jenkins
Book FormatPaperback
LanguageEnglish
Book SubtitleAn Impending Paradigm Shift In Advertising
About the AuthorJoanna L. Jenkins (PhD, Howard University) is Assistant Professor of Strategic Communication and Advertising at Howard University. She previously taught at American University and Bowie State University. She worked in advertising and as a creative consultant before entering academia.
Number of Pages198
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