Specifications
| Publisher | Lioncrest Publishing; Standard Edition |
| ISBN 13 | 9781544534626 |
| ISBN 10 | 1544534620 |
| Author | David Allison |
| Language | English |
| Book Description | Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't tr |
| About the Author | David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. Today, global brands and organizations from PayPal to Lululemon use valuegraphics to understand how groups of people make decisions-about anything, anywhere on Earth-and activate their target audiences eight times more powerfully than ever before. Learn more at Valuegraphics.com. |
| Publication Date | 29 November 2022 |
| Number of Pages | 376 pages |
The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
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