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The Digital Matrix New Rules For Business Transformation Through Technology

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PublisherPenguin Random House India
ISBN 139780143456797
ISBN 10143456792
AuthorVenkatraman, N. Venkat
LanguageEnglish
Book DescriptionThe Digital Matrix New Rules For Business Transformation Through Technology
About the AuthorN. Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at the Questrom School of Business, Boston University, where he holds a joint appointment in Information Systems/Strategy and Innovation. He has previously taught at the Sloan School of Management at the Massachusetts Institute of Technology and at the London Business School. He is considered one of the foremost authorities on how companies win in digital business where products, processes, and services are shaped and supported by information and communication technology. Widely published in leading academic journals and recognized as a top-cited researcher by Google Scholar, he lectures and conducts digital strategy workshops with companies such as IBM, Merck, Ericsson, BP, Canal+, and others. He lives in Boston, Massachusetts.Visit him online at:
LanguageEnglish
Publication Date8/12/2021
Number of Pages296.0

The Digital Matrix New Rules For Business Transformation Through Technology

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