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The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

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Highlights
  • John Wiley & Sons Inc
  • Som, Ashok - Blanckaert, Christian
  • The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
Specifications
PublisherJohn Wiley & Sons Inc
ISBN 139780470830024
ISBN 100470830026
Book DescriptionThe Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
LanguageEnglish
AuthorSom, Ashok - Blanckaert, Christian
Publication Date2015

The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

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