THIS IS MARKETING
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| ISBN 13 | 9786140129238 |
| ISBN 10 | 9786140129238 |
| Book Description | This is Marketing is a book about marketing written by Seth Godin, translated by Ismail Kazem, and reviewed and edited by the Arabization and Programming Center. Seth Godin has taught and inspired millions of businessmen, marketers, leaders, and fans from all walks of life, through his blog, online courses, lectures, and very popular books. He is the creator of an endless number of ideas that have made their way and reserved their place in the traditional business alphabet. From his book Marketing License, to Purple Cow, to Tribes, and up to the Dive. Now, for the first time, Seth Godin presents the essence of his marketing wisdom in one compact, timeless, and easy-to-own package. This Is Marketing teaches you how to do work you can be proud of, whether you're the founder of a new tech startup, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problems; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor rather than attention-grabbing ads and floods of phishing emails. This book will help you reimagine the way your product or service is presented to the world, no matter what it is. Seth uses his own blend of wisdom, observation, and memorable examples to teach you how to connect richly with the people who want what you offer. How to build trust and license between you and the market you are seeking. The art of positioning and decision-making is not just about asking “who made this” but “who didn’t make this” too. Why old ways of advertising and branding don’t work anymore. The surprising role of stress in every decision to buy or not buy something. How marketing is, at its core, about the stories we tell ourselves about our social standing. With this book, you can do something that makes a difference to the people who care. This book shows you the way. |
THIS IS MARKETING
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