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About purple toothpaste?
Purple Toothpaste utilizes color theory techniques to brighten teeth. By balancing out the different shades of yellow in your teeth, purple toothpaste temporarily hides stains and boosts brightness.
Take advantage of color correction techniques
Color palettes all start on the color wheel, with purple and yellow being opposite complementary colors on the color wheel.
Applying purple to your teeth neutralizes the yellow undertones by removing the yellow undertones, leaving your teeth a visibly brighter shade of white.
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