Specifications
| Publisher | MacMillan Education UK |
| ISBN 13 | 9780230241572 |
| ISBN 10 | 230241573 |
| Book Subtitle | A Multi-Level Relationship Approach |
| Book Description | Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management. |
| About the Author | Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK. |
| Language | English |
| Author | Jonathan S. Swift |
| Edition Number | 1 |
| Publication Date | 22 Nov 2016 |
| Number of Pages | 424 |
Understanding Business In The Global Economy : A Multi-Level Relationship Approach paperback english - 22 Nov 2016
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