Publisher | Profile Books |
ISBN 13 | 9781781253397 |
ISBN 10 | 1781253390 |
Book Description | What They Don't Teach You At H |
Editorial Review | Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph) Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International) The undisputed king of sports marketing (BBC Sport) The most powerful man in sport (Sports Illustrated) He was a genius when it comes to sports marketing (Tiger Woods) His legacy is international sport as we know it (European PGA Tour chief Ken Schofield) |
About the Author | Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Laver to Tim Henman and Arnold Palmer to Tiger Woods. |
Language | English |
Author | Mark McCormack |
Edition Number | 0 |
Publication Date | 31/07/2014 |
Number of Pages | 0 |
What They Don't Teach You At Harvard Business School Paperback English by Mark McCormack - 31/07/2014