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OverviewEsprit makes people feel good to look good. Fueled by the vision of essential positivity, Esprit was founded in California by couple Susie and Doug Tompkins in 1968. Inspired by the revolutionary spirit of the 60s the brand developed a clear philosophy always celebrating real people and togetherness, in line with the brand's promise: “We want to make you feel good to look good”. The success story of Esprit is based on two pillars: Delivering joy every day through laid-back tailored, high quality essentials and carefully selected fashion-forward pieces while staying true to its core values of sustainability, equality and freedom of choice. Example: In the early 90ies, long before "Eco Fashion" became fashionable, Esprit debuted its first “ecollection” made of 100% organic cotton and featured its own team instead of models in in honor of their “Real People Campaign” Keeping this spirit alive since day one, today Esprit has a presence in 40 countries around the globe. Esprit’s headquarters are located in Germany and Hong Kong, where the brand has been listed on the Hong Kong Stock Exchange since 1993. Esprit – Keeping it easy, comfortable and looking great. Every day. He, a creative guy from the East Coast, who was hitchhiking through California in 1963. She, a young Californian in a VW Beatle, driving to her holiday job. Their names: Doug Tompkins and Susie Russell. Their mutual way starts on Route 89 at Emerald Bay and has lasted longer than both of them might have thought at the moment they met: three months later, they are married. Another five years later, they found a company that goes on to write fashion history: Esprit. With their passion for fashion, seemingly endless energy and a strongly-characterized familial spirit, the two run their company under the name of "Esprit de Corp". However, at some point, Susie and Doug find that "Esprit" alone is simply better! However, something is still missing, though: the matching lettering. This is to be designed by John Casado, one of the most talented art directors of his time. His first idea is very unusual – and doesn't succeed at convincing Doug. John is asked to provide new suggestions. However, what he presents one month later is – exactly the same logo! This tenacity impresses Doug – which is why he gives the go-ahead for the well-known, bold letters in radiant colours. These later on become known throughout the world and continue to characterize Esprit to this very day.