الناشر | Sage Publications UK |
رقم الكتاب المعياري الدولي 13 | 9780761941903 |
رقم الكتاب المعياري الدولي 10 | 0761941908 |
اللغة | الإنجليزية |
وصف الكتاب | Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism. |
رقم الطبعة | 1st Edition |
تاريخ النشر | 30-Apr-07 |
عدد الصفحات | 248 |
Advertising In Modern And Postmodern Times hardcover english - 30-Apr-07