English
- استرجاع مجاني وسهل
- أفضل العروض
المواصفات
| الناشر | OR Books |
| رقم الكتاب المعياري الدولي 13 | 9781944869007 |
| رقم الكتاب المعياري الدولي 10 | 194486900X |
| الكاتب | Professor of Media Studies Mara Einstein |
| اللغة | English |
| وصف الكتاب | Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content. |
| عن المؤلف | Mara Einstein is professor of media studies at Queens College, City University of New York, and an independent marketing consultant. She has been working in, or writing about, media and marketing for more than 25 years, and been an executive at NBC, MTV Networks, and at major advertising agencies. Dr. Einstein is the author of a number of books, including Compassion, Inc. (University of California Press), which examines the growing trend of promoting consumer products as a means to fund social causes and effective social change. |
| تاريخ النشر | 13 September 2016 |
| عدد الصفحات | 252 pages |
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
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