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المواصفات
| الناشر | Palgrave MacMillan |
| رقم الكتاب المعياري الدولي 13 | 9780230232594 |
| اللغة | الإنجليزية |
| وصف الكتاب | Essential Operations Management provides a concise yet comprehensive overview of operations management, striking a balance between coverage of the service and manufacturing industries that reflects the modern business environment. The text takes an international approach with case studies covering a wide range of well-known brands such as Apple, Google, Harley Davidson, Wikipedia and Zara, ensuring students can apply theory to the real world more readily. Divided into 12 chapters, Essential Operations Management will fit easily into the average 1 semester course, and the book's modern design, complete with timely learning features, such as key ideas and the on-page glossary make new concepts easy to follow. It is also supported by a comprehensive companion website, including multiple choice questions and guideline answers to case study questions - perfect for self-study. |
| عن المؤلف | Alex Hill Principal Lecturer at Kingston University, UK, an Associate Fellow at the University of Oxford, UK, and a Visiting Professor at the University of Pretoria. Prior to moving into university education, he worked extensively in industry and researches and consults in a wide range of service and manufacturing organisations. Terry Hill Emeritus Fellow at the University of Oxford, UK, an Affiliate Professor at the Milan Polytechnic, Italy and at the Ohio State University, USA, and a Visiting Professor at the University of Pretoria, South Africa. He is a leading international figure in the field of operations management and operations strategy. Terry spent several years in operations management and continues to work as a consultant. He has held previous professorial appointments at London Business School, UK, and the University of Bath, UK. |
| تاريخ النشر | 2011-05-06 |
| عدد الصفحات | 480 |
Essential Operations Management Paperback English by Alex Hill - 2011-05-06
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