English
- استرجاع مجاني وسهل
- أفضل العروض
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المواصفات
| الناشر | Pearson Education Limited |
| رقم الكتاب المعياري الدولي 13 | 9781292112183 |
| رقم الكتاب المعياري الدولي 10 | 1292112182 |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | Global Strategic Communication |
| وصف الكتاب | This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject. |
| عن المؤلف | Ralph Tench is Professor of Communications Education at Leeds Beckett University Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University. |
| رقم الطبعة | 4 |
| تاريخ النشر | 25 Apr 2017 |
| عدد الصفحات | 612 |
Exploring Public Relations: Global Strategic Communication paperback english - 25 Apr 2017
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