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Food for Dissent: Natural Foods and the Consumer Counterculture since the 1960s

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متوفر قريبا
نظرة عامة
المواصفات
الناشرUniversity of Massachusetts Press
رقم الكتاب المعياري الدولي 139781625344212
رقم الكتاب المعياري الدولي 10162534421X
وصف الكتابIn the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America.In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century ""food revolution"" ascendance, focusing on popular natural foods touchstones - vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.
عن المؤلفMaria McGrath is professor of humanities and history at Bucks County Community College.
اللغةEnglish
الكاتبMaria McGrath
LanguageEnglish
تاريخ النشر7/30/2019
عدد الصفحات256.0

Food for Dissent: Natural Foods and the Consumer Counterculture since the 1960s

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