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المواصفات
| الناشر | Harvard Business Review Press |
| رقم الكتاب المعياري الدولي 13 | 9781633690004 |
| رقم الكتاب المعياري الدولي 10 | 9781633690004 |
| الكاتب | Todd Zenger |
| تنسيق الكتاب | Hardcover |
| اللغة | English |
| وصف الكتاب | A competitive advantage just isn't enough.Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can't touch you. So why is your stock price so sluggish? The answer is as simple a |
| عن المؤلف | Todd Zenger is the N. Eldon Tanner Chair in Strategy and Strategic Leadership at the David Eccles School of Business at the University of Utah and holds the University of Utah designation as a Presidential Professor. Zenger is a global expert on topics of corporate strategy, strategic leadership, and organization design. He has lectured widely on these topics to academic audiences at most of the world's leading business schools, and his work has been broadly published in the leading academic journals in management and strategy. |
| تاريخ النشر | 14 June 2016 |
| عدد الصفحات | 224 pages |
Harvard Business Review Press Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value
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