English
  • استرجاع مجاني وسهل
  • أفضل العروض
English
المفضلة
wishlist
سلة التسوق
cart

Key MBA Models: The 60+ Models Every Manager And Business Student Needs To Know Paperback English by Julian Birkinshaw - 14/May/15

معذرة! هذا المنتج غير متوفر.
1
متوفر قريبا
secure_usp
تسوق آمن
بياناتك محمية دائماً
trusted_shipping_usp_v2
شحن موثوق به
توصيل مجاني عند شراء منتجات نون إكسبرس بـ 100 ريال أو أكثر
نظرة عامة
المواصفات
الناشرPearson Education Limited
رقم الكتاب المعياري الدولي 139781292016856
اللغةالإنجليزية
العنوان الفرعي للكتابThe 60+ Models Every Manager And Business Student Needs To Know
وصف الكتابKey MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational Behaviour The term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
عن المؤلفJulian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global "Thinkers 50" list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
تاريخ النشر14/May/15
عدد الصفحات296
عرض النظرة العامة كاملة
Key MBA Models: The 60+ Models Every Manager And Business Student Needs To Know Paperback English by Julian Birkinshaw - 14/May/15

Key MBA Models: The 60+ Models Every Manager And Business Student Needs To Know Paperback English by Julian Birkinshaw - 14/May/15

تمت الإضافة لعربة التسوقatc
مجموع السلة 0.00 ر.س.‏
Loading