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Media/Impact: An Introduction To Mass Media Paperback English by Shirley Biagi - 03-Apr-09

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نظرة عامة
المواصفات
الناشرCengage Learning, Inc
رقم الكتاب المعياري الدولي 139781439041970
رقم الكتاب المعياري الدولي 101439041970
اللغةالإنجليزية
العنوان الفرعي للكتابAn Introduction To Mass Media
وصف الكتابConsistently praised for its engaging writing style, currency, and visual appeal, "Media/Impact: An Introduction to Mass Media", International Edition, introduces students to today's converged mass mediauits industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.
تاريخ النشر03-Apr-09
عدد الصفحات448

Media/Impact: An Introduction To Mass Media Paperback English by Shirley Biagi - 03-Apr-09

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