English
- استرجاع مجاني وسهل
- أفضل العروض
المواصفات
| الناشر | McGraw-Hill Education - Europe |
| رقم الكتاب المعياري الدولي 13 | 9780071289238 |
| اللغة | الإنجليزية |
| وصف الكتاب | Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. |
| عن المؤلف | Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University |
| رقم الطبعة | 10 |
| تاريخ النشر | 15 Nov 2011 |
| عدد الصفحات | 576 |
New Products Management paperback english - 15 Nov 2011
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