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نظرة عامةNIKAI is a Japanese brand, offering 450 types of electronics and home appliances manufactured in a number of countries including Korea, Taiwan, China, India, Denmark, Italy and several others in Europe. NIKAI products are sold in more than 80 countries. The brand was brought to the UAE by Shahdadpuri, a non-resident Indian diplomat turned businessman in 1995. Dubai-headquartered NIKAI Corporation will invest Dh36.7 million in a 300,000 square foot manufacturing facility to be built in the Dubai Investment Park, said the group chairman. "NIKAI fits that middle-market segment that is happy with a "Japanese brand at the cost of a Chinese product".The products have a longer life and with our after-sales service, consumers can get added benefit out of the products."NIKAI is one of the three successful "Japanese" brands that NRI businessmen have established out of Dubai, using it a re-export hub, the other two being Supra and Shivaki both launched by Jumbo Electronics. As brand NIKAI gains acceptance, the company plans to list its scrip on the country's stock exchanges, said Paras Shahdadpuri, chairman of the group.