English
- استرجاع مجاني وسهل
- أفضل العروض
المواصفات
| الناشر | Rodale Incorporated |
| رقم الكتاب المعياري الدولي 13 | 9781609613822 |
| رقم الكتاب المعياري الدولي 10 | 1609613821 |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | How Starbucks Fought For Its Life Without Losing Its Soul |
| وصف الكتاب | In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past. |
| عن المؤلف | Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It. Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books |
| تاريخ النشر | 40995 |
| عدد الصفحات | 368 |
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