الناشر | Pearson Education (US) |
رقم الكتاب المعياري الدولي 13 | 9780205770885 |
اللغة | الإنجليزية |
العنوان الفرعي للكتاب | Strategies And Tactics |
وصف الكتاب | Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. |
رقم الطبعة | 10 |
تاريخ النشر | 19 Jan 2011 |
عدد الصفحات | 624 |
Public Relations: Strategies And Tactics hardcover english - 19 Jan 2011