English
- استرجاع مجاني وسهل
- أفضل العروض
المواصفات
| الناشر | Penguin |
| رقم الكتاب المعياري الدولي 13 | 9780141016405 |
| رقم الكتاب المعياري الدولي 10 | 014101640X |
| اللغة | الإنجليزية |
| تنسيق الكتاب | غلاف ورقي |
| Language | اللغة الإنجليزية |
| وصف الكتاب | You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. |
| تاريخ النشر | 38379 |
| عدد الصفحات | 160 |
كتاب البقرة الأرجوانية غلاف ورقي الإنجليزية - 38379
تمت الإضافة لعربة التسوق
مجموع السلة 0.00 ر.س.
