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Retail Management, Global Edition

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متوفر قريبا
نظرة عامة
المواصفات
الناشرPearson Education Limited
رقم الكتاب المعياري الدولي 139781292214672
رقم الكتاب المعياري الدولي 101292214678
وصف الكتابFor courses in Retail Management.A contemporary text that helps students thrive in today’s retailing industryRetail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.
اللغةEnglish
الكاتبBarry Berman
تاريخ النشر2017-10-05
عدد الصفحات594 pages

Retail Management, Global Edition

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