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Scientific Advertising: Original Classic Edition

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متوفر قريبا
نظرة عامة
المواصفات
الناشرSound Wisdom
رقم الكتاب المعياري الدولي 139781640954250
رقم الكتاب المعياري الدولي 101640954252
وصف الكتابThe essential guidebook on how to make your marketing and advertising more profitable--faster. You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Dra
عن المؤلفKnown as the "father of modern advertising techniques," Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
اللغةEnglish
الكاتبClaude Hopkins
تاريخ النشر2023-04-18
عدد الصفحات100 pages

Scientific Advertising: Original Classic Edition

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