English
- استرجاع مجاني وسهل
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المواصفات
| الناشر | Kogan Page |
| رقم الكتاب المعياري الدولي 13 | 9781398613133 |
| رقم الكتاب المعياري الدولي 10 | 1398613134 |
| الكاتب | Paul Randle |
| تنسيق الكتاب | Paperback |
| اللغة | English |
| وصف الكتاب | Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work. |
| عن المؤلف | Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written articles for The Guardian newspaper and is an assessor and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.Alexis Eyre is the Co-Founder of the Sustainable Marketing Compass, Founder of Green Eyre and Co-Founder of Sustainists Consultants. Based in Hampshire, UK, she has worked media owner, agency and client side for brands ranging from start-up to global in size, including Natwest, Sunsail, News UK, EcoSki and Hewlett Packard. She has spoken at a number of conferences including the Leaders Week Summit, and the Business Green NetZero Festival about Sustainable Marketing. She runs Sustainable Marketing courses for the IPA, writes content for the CIM and is an assessor on the Sustainable Marketing, Media and Creative course by the Cambridge Institute of Sustainability Leadership. She is also certified in Business Sustainability Management from the Cambridge Institute of Sustainability Leadership. |
| تاريخ النشر | 2023-12-03 |
| عدد الصفحات | 256 pages |
Sustainable Marketing: The Industry's Role in a Sustainable Future
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