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المواصفات
| الناشر | Wharton School Press |
| رقم الكتاب المعياري الدولي 13 | 9781613631690 |
| رقم الكتاب المعياري الدولي 10 | 1613631693 |
| الكاتب | Christian Terwiesch |
| اللغة | English |
| وصف الكتاب | What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience? |
| عن المؤلف | Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a professor in Wharton’s Operations and Information Management department and codirector of Penn’s Mack Institute for Innovation Management. He also holds a faculty appointment in Penn’s Perelman School of Medicine. His research on operations management and on innovation management appears in many of the leading academic journals, including Management Science and the New England Journal of Medicine. Terwiesch is coauthor of The Innovation Tournament Handbook; Matching Supply with Demand, a widely used operations management textbook that is now in its third edition; Innovation Tournaments; and Connected Strategies, which combines his expertise in the fields of operations, innovation, and strategy to help companies take advantage of digital technology leading to new business models. Karl T. Ulrich is CIBC Endowed Professor at the Wharton School of the University of Pennsylvania, where he is also professor of mechanical engineering. His most recent project was the design and construction of Tangen Hall, the largest facility in the world for student entrepreneurship. He cofounded Venture Lab, the Weiss Tech House, and the Integrated Product Design Program, institutions fostering innovation in the university community. He is coauthor of The Innovation Tournament Handbook (Wharton School Press, 2023); Product Design and Development (7th edition, McGraw-Hill, 2019), a textbook used by a quarter of a million students worldwide; Innovation Tournaments (Harvard Business Review Press, 2009); and Winning in China (Wharton School Press, 2021). |
| تاريخ النشر | 14 March 2023 |
| عدد الصفحات | 142 pages |
The Innovation Tournament Handbook: A Step-By-Step Guide to Finding Exceptional Solutions to Any Challenge
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