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The Real Toy Story printed_book_paperback english - 01/01/2007

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متوفر قريبا
نظرة عامة
المواصفات
الناشرBlack Swan
رقم الكتاب المعياري الدولي 139780552774062
رقم الكتاب المعياري الدولي 100552774065
اللغةالإنجليزية
تنسيق الكتابغلاف ورقي
العنوان الفرعي للكتابInside the Ruthless Battle for Britain's Youngest Consumers
المراجعة التحريرية"A fascinating exposé of the $20 billion- a-year toy industry, in which...executives jockey for market share with alarming bloodthirstiness."
عن المؤلفEric Clark, acclaimed investigative journalist formerly with the London Observer and the Guardian (Manchester), now specializes in marketing and advertising, on which he writes and lectures worldwide. The Want Makers, his major study of the advertising industry, was published in twenty countries. His nine other books include five novels. Father of three (and custodian of countless toys over the years), he lives in London with his wife, the author Marcelle Bernstein. --This text refers to the Hardcover edition.
تاريخ النشر01/01/2007
عدد الصفحات532

The Real Toy Story printed_book_paperback english - 01/01/2007

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