English
- استرجاع مجاني وسهل
- أفضل العروض
المواصفات
| الناشر | MacMillan Education UK |
| رقم الكتاب المعياري الدولي 13 | 9780230241572 |
| رقم الكتاب المعياري الدولي 10 | 230241573 |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | A Multi-Level Relationship Approach |
| وصف الكتاب | Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management. |
| عن المؤلف | Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK. |
| رقم الطبعة | 1 |
| تاريخ النشر | 22 Nov 2016 |
| عدد الصفحات | 424 |
Understanding Business In The Global Economy : A Multi-Level Relationship Approach paperback english - 22 Nov 2016
تمت الإضافة لعربة التسوق
مجموع السلة 0.00 ر.س.
