High Quality - Sturdy sides won't collapse during brewing. This minimizes coffee grounds getting into your coffee.
Superior Taste - Paper filters remove most oils and micro coffee particles which cause coffee to turn bitter. Metal and cloth filters can let these into your cup.
Eco-friendly - Biodegradable and made from paper, a renewable resource.
Easy Clean Up - Disposable filters mean that you can toss the grounds without needing to clean out a metal filter.