Highlights
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Specifications
| Publisher | McGraw-Hill |
| ISBN 13 | 9789814575119 |
| ISBN 10 | 9814575119 |
| Language | English |
| Author | George E. Belch, Michael A. Belch |
| Edition Number | 10 |
| Publication Date | 2015 |
Advertising And Promotion: An Integrated Marketing Communications Perspective: Global Edition
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