Specifications
| Publisher | OR Books |
| ISBN 13 | 9781944869007 |
| ISBN 10 | 194486900X |
| Author | Professor of Media Studies Mara Einstein |
| Language | English |
| Book Description | Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content. |
| About the Author | Mara Einstein is professor of media studies at Queens College, City University of New York, and an independent marketing consultant. She has been working in, or writing about, media and marketing for more than 25 years, and been an executive at NBC, MTV Networks, and at major advertising agencies. Dr. Einstein is the author of a number of books, including Compassion, Inc. (University of California Press), which examines the growing trend of promoting consumer products as a means to fund social causes and effective social change. |
| Publication Date | 13 September 2016 |
| Number of Pages | 252 pages |
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
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