Specifications
| Publisher | Elsevier |
| ISBN 13 | 9788131218341 |
| ISBN 10 | 8131218341 |
| Language | English |
| Book Subtitle | Basic Principles And Practice |
| Book Description | An MBA for the SME! , Do you want to take your small business to the next level? Are you itching to achieve breakthrough success? Then it's time to give your business a full health check with the Business Doctors. The Business Doctors are a network of independent business advisors who offer their expert advice and guidance to small business owners and entrepreneurs in every industry sector. In Breaking Big they will help you assess where your business is right now and take you through ten strategic steps to get to the next level., , , Breaking Big is:, , , , , Based on the concept of an "entrepreneurial bootcamp," it provides workouts to wake up small business owners and inspire them to kick their businesses into high gear, A unique opportunity for entrepreneurs and SME owners to get back to basics and take a good look their core values and business vision, Grounded in the authors' experience of helping hundreds of small business owners overcome real-life business issues, setbacks, and potential pitfalls |
| About the Author | ANNE H. CHASSER was named one of the fifty most influential people in the intellectual property world byManaging Intellectual Property magazine and served as commissioner of trademarks for the United States Patent & Trademark Office and president of the International Trademark Association. As Associate Vice President for Intellectual Property at the University of Cincinnati and Director of Trademarks and Licensing at The Ohio State University, she has achieved top-level executive experience in both government and higher education administration. Chasser is widely recognized as a visionary thought leader in intellectual property.JENNIFER C. WOLFE, Esq., APR, is the founder of Wolfe LPA, one of the fastest growing woman-owned intellectual property and corporate counsel law firms. Clients have included Kraft Foods, Scripps Networks Interactive, The Kroger Co., Luxottica Retail, and many emerging media and technology companies. One of the only attorneys also nationally accredited in public relations, Wolfe is widely known for her unique and outside-the-box thinking. She is certified as a Six Sigma Black Belt and has been a regular contributor to national legal and technology publications. |
| Edition Number | 2 |
| Publication Date | 01-07-1905 |
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