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Specifications
| Publisher | Kogan Page |
| ISBN 13 | 9780749463441 |
| ISBN 10 | 749463449 |
| Book Subtitle | How to Be Brave in Business and Win |
| Editorial Review | "The best way to create a WOW experience for customers is to first create a WOW experience for employees. This book can inspire both." - Tony Hsieh, CEO of Zappos and author of Delivering Happiness "Smith and Milligan have written a masterful blueprint for success using a combination of courageous examples coupled with powerful insights. A must read." - Chip R. Bell, co-author of Take Their Breath Away "This book sets a new direction for customer experience. The brands featured are thinking big about changing the landscape of their industries by creating dramatically different customer experiences." -Bernd Schmitt, CEO of The EX Group and author of Customer Experience Management (2003) and Big Think Strategy (2007) |
| About the Author | Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program. Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture. |
| Language | English |
| Format | Paperback |
| Author | Shaun Smith, Andy Milligan |
| Publication Date | 15/05/2011 |
| Number of Pages | 336 |
Bold printed_book_paperback english - 15/05/2011
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