Publisher | Thomas Nelson |
ISBN 13 | 9780718033323 |
ISBN 10 | 0718033329 |
Book Subtitle | Clarify Your Message So Customers Will Listen |
Book Description | Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. |
About the Author | Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He's the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter. |
Language | English |
Author | Donald Miller |
Publication Date | 10-Oct-2017 |
Number of Pages | 240 |
Building A Story Brand hardcover english - 10-Oct-2017