Chinese Innovation And Branding Leaps : 16 - Hardback
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| Publisher | World Scientific Publishing Co Pte Ltd |
| ISBN 13 | 9789811249624 |
| ISBN 10 | 9811249628 |
| Book Description | China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China. |
| Author | Serdar S Durmusoglu |
| Language | English |
| Publication Date | 4/21/2022 |
| Number of Pages | 208.0 |
Chinese Innovation And Branding Leaps : 16 - Hardback
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