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Specifications
| Publisher | McGraw-Hill Education |
| ISBN 13 | 9781260566482 |
| Author | David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser |
| Book Format | Paperback |
| Language | English |
| Book Subtitle | Building Marketing Strategy |
| Edition Number | 14 |
| Publication Date | 29 Jul 2019 |
| Number of Pages | 832 |
Consumer Behavior: Building Marketing Strategy paperback english - 29 Jul 2019
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