Specifications
| Publisher | Pearson Education Limited |
| ISBN 13 | 9780273787136 |
| ISBN 10 | 273787136 |
| Author | Leslie Kanuk, Leon G. Schiffman |
| Language | English |
| Book Description | Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies |
| Edition Number | 11 |
| Publication Date | 28-Apr-14 |
| Number of Pages | 496 |
Consumer Behaviour Global Edition Paperback English by Leslie Kanuk - 28-Apr-14
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