Highlights
- يركز الكتاب على كيفية تطوير استراتيجيات إعلانية مبتكرة تجذب الانتباه وتحقق الأهداف التسويقية.
Specifications
| ISBN 13 | 9789770497166 |
| Book Description | Advertising is both a science and an art. It is the result of the interaction of logic and creativity together. An effective advertising message translates planning decisions into an original, attention-grabbing, and easily retrievable or remembered creative idea. Advertising creativity is not an open-ended or never-ending process, but rather is directed towards achieving specific goals. Therefore, the creative advertising strategy is a process that aims to design an effective advertisement to promote products through creative thinking. In this context, this book discusses strategic advertising planning and its different levels. It also addresses the concept of creativity in advertising and its importance, the determinants of advertising creativity, the creative work team, creative thinking and its various tools. The book also discusses the different strategies for advertising work and its different tactics, and the creative strategic management of advertising related to the creative, planning and design aspects of advertising messages in different media. |
| Language | Arabic |
| Author | عبد الباسط أحمد هاشم شاهين |
| Language | Arabic |
| Edition Number | 2024-3438 |
| Publication Date | 2024 |
| Number of Pages | 120 |
Creative Advertising Strategy
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