Highlights
- Original Copies - From Publishers
Specifications
| Publisher | Pearson |
| ISBN 13 | 9780137783335 |
| ISBN 10 | 137783337 |
| Language | English |
| Author | James R. Ogden |
| Edition Number | 1 |
| Publication Date | 1998 |
Developing a Creative and Innovative Integrated Marketing Communication Plan
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