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Specifications
| Publisher | Pearson |
| ISBN 13 | 9780273750840 |
| ISBN 10 | 273750844 |
| Book Description | This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The sixth edition-including all of the data, figures, and tables in the book-has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. |
| About the Author | Kenneth C. Laudon is a professor of Information Systems at the Stern School of Business at New York University |
| Language | English |
| Author | Kenneth C. Laudon, Carol Guercio Traver |
| Language | English |
| Edition Number | 6 |
| Publication Date | 38534 |
| Number of Pages | 876 |
E-Commerce 2010 Paperback English by Kenneth C. Laudon - 38534
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