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Electronic Commerce 2012 paperback english - 12/6/2011

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PublisherPearson
ISBN 139780273761341
Book DescriptionExplore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
LanguageEnglish
AuthorDavid King, Efraim Turban
Edition Number7
Publication Date12/6/2011
Number of Pages792

Electronic Commerce 2012 paperback english - 12/6/2011

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