Publisher | Pearson Education (US) |
ISBN 13 | 9780131735217 |
Book Description | For undergraduate or graduate courses in electronic commerce. this briefer text gives students an overview of managerial and technical concepts of e-commerce. the material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction. |
Language | English |
Author | Elias M. Awad |
Edition Number | 3 |
Publication Date | 2/16/2006 |
Number of Pages | 576 |
Electronic Commerce: From Vision To Fulfillment paperback english - 2/16/2006