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Electronic Commerce: From Vision To Fulfillment paperback english - 2/16/2006

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PublisherPearson Education (US)
ISBN 139780131735217
Book DescriptionFor undergraduate or graduate courses in electronic commerce. this briefer text gives students an overview of managerial and technical concepts of e-commerce. the material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
LanguageEnglish
AuthorElias M. Awad
Edition Number3
Publication Date2/16/2006
Number of Pages576

Electronic Commerce: From Vision To Fulfillment paperback english - 2/16/2006

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