Highlights
- For Dummies
- Allen, Kathleen
- Entrepreneurship For Dummies
Specifications
| Publisher | For Dummies |
| ISBN 13 | 9781119912637 |
| ISBN 10 | 1119912636 |
| Author | Kathleen Allen |
| Book Format | Paperback |
| Language | English |
| Book Description | The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. Understand the process of starting a business, from beginning to endComplete the necessary planning and meet legal requirements, without the headacheGet expert tips and tricks on funding your idea and bringing your product or service to marketBuild the foundation you need to keep your business thriving and growingEntrepreneurship For Dummies supports you as you travel along the road to success. |
| About the Author | Kathleen Allen, Ph.D., is Professor Emerita of Entrepreneurship at the USC Marshall School of Business, where she founded and led the USC Marshall Center for Technology Commercialization, a collaboration of science, engineering, medicine, and business. She has written more than 15 books, including the first edition of Entrepreneurship For Dummies and The Complete MBA For Dummies. |
| Publication Date | 29 December 2022 |
| Number of Pages | 448 pages |
Entrepreneurship For Dummies
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