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Specifications
| Publisher | Pearson Education Limited |
| ISBN 13 | 9781292112183 |
| ISBN 10 | 1292112182 |
| Book Subtitle | Global Strategic Communication |
| Book Description | This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject. |
| About the Author | Ralph Tench is Professor of Communications Education at Leeds Beckett University Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University. |
| Language | English |
| Author | Ralph Tench, Liz Yeomans |
| Edition Number | 4 |
| Publication Date | 25 Apr 2017 |
| Number of Pages | 612 |
Exploring Public Relations: Global Strategic Communication paperback english - 25 Apr 2017
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