Specifications
| Publisher | The Images Publishing Group |
| ISBN 13 | 9781864707779 |
| ISBN 10 | 1864707771 |
| Book Description | Features more than 70 stunning and innovative projects from various countries, showing in detail how a flexible brand identity is applied to each different mediaDepicts a great range of design methods and forms of expressions for designing for a flexible identity, with key analysis for points of referenceFeatures recently completed case studies that reflect current and contemporary design trendsComprises a useful package of information that would be of high reference value for graphic designers, educators, and studentsIn the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more.Designers need to seek new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. |
| Language | English |
| Author | Edited Chen Jinming, Edited Wang Xiangliang |
| Edition Number | 1st edition |
| Publication Date | 27-Jun-18 |
| Number of Pages | 352 |
Flexible Visual Identity paperback english - 27-Jun-18
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